From: Randy Park [mailto:rp@lightguidesystems.com]
Sent: April 7, 2022 6:09 PM
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From: Randy Park [mailto:rp@lightguidesystems.com]
Sent: April 7, 2022 6:09 PM
To: rp@randypark.com
Cc: rp33.treeFlwer96@blogger.com
Bcc:
Subject: test
test
Read More......
(Authored August 2015)
Thomas Edison, when describing creativity, is quoted as saying "Success is 1%
inspiration and 99% perspiration." While that rhymes nicely, I think a more
accurate description- one which I came up with for my workshops on creativity
and innovation - is that "Success is 1% inspiration and 99% perseverance." Let
me explain.
While Edison's version is accurate, in the sense that it takes a lot of
effort to see an idea through to completion, in my experience the problem is not
that people aren't willing to put in the effort, but that it is hard to maintain
motivation when you have had a string of failures.
I don't know about you, but there are often things I start that then fall by the wayside. Blogging has been one of those; not that I haven't been writing "tips", it's just that they've only been going to my email list (send an email if you'd like to subscribe.)
So a few blog posts will catch up on the best email tips from the past year, starting with my experience from a trip to Japan a little over a year ago:
It is popular these days to imagine everyone having a "client"
for their work, whether you work directly with customers or not. The imagery of
an "internal client" can be useful in framing questions such as "what is
valuable to our client, and what is not?" In associations, the equivalent is
"what is valuable to our members?"
But those seemingly straightforward questions have some big
assumptions built into them, especially if more than one person is involved in
the evaluation: the words "client" and "member."
Both those questions imply that we 1. have a clear picture of
"client" or "member" and 2. that our pictures are the same. But since we have
different filters, odds are our pictures will be different.
A way to deal with this challenge is provided by personas. Three
years ago when I was on the National board of the Canadian Association of
Professional Speakers I spearheaded an effort to explicitly identify our
"members." Over the years I had seen many discussions about who our target/ideal
members were, and what were their characteristics. Usually the discussions
eventually devolved into a debate over "veteran speakers" versus "newbies" or
similar terms.
I expect you can imagine all the different interpretations of
the phrases "veteran speakers" and "newbies." But by creating a list of
important parameters such as years experience, type of speaking, income level,
and so on we created typical member personas from likely combinations of the
parameters. We wrote descriptions of their "personalities" and even added
photos.
The result was an initial set of nine personas which were then
whittled down for different applications. The descriptions and photos resulted
in true clarity when people talked about existing and prospective members, and
were a real hit!
Are you clear who is your client? And even if you are clear, are
your colleagues viewing the same client?
If you'd like to learn more about personas, I am presenting
on the use of personas on Tuesday May 27 at the Toronto Product Management
Association in downtown Toronto. Details are here: http://www.tpma.ca/events?eventId=758294&EventViewMode=EventDetails
Good Thinking!
Google's Gmail application was down this morning for what seems to have been one to two hours. A year ago, that wouldn't have been an issue for me. But Lighthouse Nine Group - which I joined nine months ago - uses Gmail for e-mail service. When I searched the Internet to confirm that Gmail was down, I encountered "helpful" comments saying "don't worry, do something else for an hour." Which is fine, except that while I'm not an excessive e-mail checker, I do usually check first thing in the morning - which is when Gmail was inaccessible.
There is no doubt that cloud-based services can be convenient. You don't have to buy and maintain hardware. There are powerful free applications such as Google Docs that make some tasks such as sharing information easier than any alternative.
Cloud-based services also pose some risks. You have to have working Internet access, which is occasionally a problem. The service you are using has to be up and running; as we saw this morning, this is not always guaranteed. Delaying your E-mail response time by an hour may or may not be important. But what if you had stored a critical document that you needed this morning on Google Docs and you couldn't access it?
Aside from the inherent risks of cloud-based services, the use of Google and similar free services holds additional risks:
1. Because these services are free, there is less incentive for the service provider to strive for the highest level of service; losing a customer doesn't have a direct cost
2. Because Google is so big, there is no way for an individual or even an organization to speak directly with someone about the situation
3. There is still the issue - for me at least - of Google scanning my e-mails to create targeted advertising
Prior to joining Lighthouse Nine, I used a local service provider for my Internet and e-mail services. I still maintain those accounts. In the 12+ years I have been with them, it seems to me there might have been one occasion when my e-mail was down. Additionally, if I ever was having a problem or required help with website issues, they were easily reachable and very responsive via e-mail or telephone.
I often talk about scenario planning or scenario exploration in my workshops. This is the principle of looking ahead to identify where uncertainties may have an important impact on your business. It's not about estimating how likely something is to happen, but examining the impact if it did. In the interests of convenience or saving money, where might you be using approaches that are mission-critical but vulnerable to disruption?
I think it's time to have a conversation with my partners about Gmail.
There is often discussion - sometimes initiated by me in a workshop - about information overload and how to deal with it. It seems apparent there are generational differences in how we deal with information; what is less examined is why these differences arise. While younger readers will probably have no idea what I'm about to describe, older readers may remember a time when information was difficult to locate.
The most vivid example for me is time spent as a kid looking through card catalogues in the library. (For those of you who have never done this, there are massive sets of small drawers with index size cards, where you physically search for the title or subject of the book you are looking for.) You would find the card of the book you thought was interesting, then walk over to the shelves, find the book, and open it up to see if there was anything relevant. Of course much of the time there was nothing of interest; sometimes there was; and sometimes this book would lead you to a new thought or another book, which meant walking back to the card catalogue, searching through the drawers again, and then walking out to the shelves. (As well, even if you found the index card for an interesting book, you didn't know if the book was in the library until you walked over to the shelves.)
For me, and I expect for many others, this produced a deep seated psychological belief that information is valuable, difficult to access, and in many cases scarce. Thus any information or information source that might be of value in the future should be cherished.
The actions that stem from this belief include trying to keep track of all the information flowing into my life, which is certainly not possible. I am a member of several LinkedIn groups, receive a number of email newsletters, as well as print magazines and newspapers. I have now come to accept that there are times - especially when I am very busy - that I may miss something I would perceive to be of value. I balance this with the hope that I will likely be able to locate it again at some point in the future if it truly is important.
I expect those who have grown up with the Internet don't have these filters about information, and that probably makes them better at dealing with the volume of information.
If there is a downside to relying on Internet searching for information it is a potential loss of context and history, since corporations, governments, and people can instantly change what they have posted. The past can be overwritten by posting new news, which can then dominate search results. As George Santayana said "Those who cannot remember the past are condemned to repeat it." The natural aging of physical books in a library maintains that historical record, and ensures that history can't be re-written very easily.
For those of my generation, my advice is to examine your filters about information. Are you operating in the Internet age with a "card catalogue" mental model?
For those of the Internet generation, my advice is to be careful about the source of your information. With the abundance of information, it is sometimes harder to find good quality information, and revision of history becomes easy.
Good Thinking!